Tinder, the Fast Growing Dating App, Taps an Age Old Truth

Tinder, the Fast Growing Dating App, Taps an Age Old Truth

WESTERN HOLLYWOOD, Calif. — As I sat into the lobby of the drab office building here, waiting to be led as much as the penthouse loft of Tinder, the fast-growing relationship application, we realized that every short while young women would enter the foyer, dressed up in flip-flops, tees and tattered jean shorts, then undergo a radical change.

Swapping down their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats. Following a wardrobe that is 30-second, they certainly had been prepared for his or her appointments at a modeling agency on the floor floor. Continua a leggere