OkCupid was using their brand name to your next level, enlisting some standout WNW Members to exhibit why it is distinctive from other dating platforms. First, OkCupid induced Berlin-based WNW Member Jay Daniel Wright to enliven the application with an entire identity that is new which included a reliable of whimsical icons. Now, with their very very very first marketing campaign, the in-house innovative group worked alongside Wieden+Kennedy therefore the duo behind wc paper Magazine. The outcomes really are a campaign that is striking repurposes the acronym DTF, stripping it of its hook-up meaning. Down seriously to bang? Similar to down seriously to finish my novel, turn up the kiln, and base the balance. And certain, perhaps additionally the original F too. So long as you simply just just take breaks to fight in regards to the president and concentrate on the chakras.

Below, we meeting WNW Members Dana Davis, Designer at OkCupid and Jessica Shriftman, Wieden+Kennedy Art Director.

As Dana informs us, “The DTF campaign is just a great expansion of okcupid’s objective to pay attention to substance and level — and also to mirror straight straight right back from the problems and interests that individuals worry about.” The ensuing campaign is a real, collaborative effort. And Dana and Jessica have actually absolutely nothing but good what to say about all edges and their metaphorical “balls.” As Jessica informs us, ” The in-house group at OkCupid is made up of rad and nice humans (with big balls). Continua a leggere